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Heraklith’s growing presence in the Middle East

Heraklith’s growing presence in the Middle East

It has been almost one year since Heraklith and Knauf LLC took the decision to join their efforts to develop the wood wool market in the Gulf Cooperation Council countries, and market response has proven the partners right.

The strong reputation and market presence of Knauf LLC complemented with Heraklith’s wood wool expertise, a dedicated Exports Manager and back office support from Knauf Insulation Oosterhout has generated a quick positive reaction from the building community in the region including architect practices, general and specialist contractors, and installers. The general awareness and understanding of the comprehensive value proposition of wood wool for the Middle East is continuously increasing and it has materialized already with deliveries to beautiful landmark sites. The first case studies will be published later on in 2017.

“The Middle East is an attractive market despite the impact that lower oil prices are having on building activity. Customers’ expectations for quality and service are high and they appreciate the combination of properties offered by Heraklith’s systems”, says Mr. Ross Foreman, Exports Manager Heraklith. “Our proactive sales efforts are geared towards providing a complete package solution that combines wood wool systems, expertise, after-sales support and even onsite installation assistance. This is the cornerstone of our growth” adds Mr. Jeroen Verweij, Managing Director Knauf Insulation Netherlands.

With the growing scale of the business, Knauf LLC and Heraklith are now working to upgrade their logistics and customer service processes helping current and future customers meet tight and sometimes rapidly changing deadlines. For that purpose, Knauf UAE has given Heraklith the opportunity to use its resources and logistical facilities in Ras-al-Khaimah in order to further develop the region.

The positive market outlook will be further supported with dedicated technical experts that can provide assistance onsite as well as offsite to architects, contractors and installers, to further enlarge Heraklith’s visibility in the region.

For more information, please contact ross.foreman@knaufinsulation.com or visit www.knauf.ae .


The picture shows [from left to right]:

Mr. Jasper Balajadia           – Logistics Coordinator, Knauf LLC
Mr. Shafiur Rahman           – Production Manager, Knauf LLC
Mr. Ross Foreman               – Exports Manager Heraklith, KI
Mr. Jeroen Verweij              – Managing Director Netherlands, KI
Mr. Joachim Wieltschnig    – Head of Wood Wool business unit and Technical Director Wood Wool
Mr. Roberto Pignato            – Regional Sales Manager, Knauf LLC
Mr. Darren Harrison            – Quality Assurance Manager, Knauf LLC
Mr. Adnan Basheer             – Logistic Assistant, Knauf LLC